Marketing Manager - KOL & External Growth

Responsibilities

1. External Growth Channel Strategy

• Build and execute Pharos's external growth marketing strategy beyond organic social.
• Identify and test paid growth channels such as newsletters, podcasts, media platforms, creator networks, and ecosystem channels.
• Define channel goals by phase (testnet, mainnet, TGE, post-TGE).
• Continuously optimize channel mix based on performance and relevance.

2. Sourcing & Onboarding New Platforms

• Proactively source new external platforms and distribution channels relevant to Web3, DeFi, RWAFi, and infrastructure.
• Evaluate platforms based on audience quality, credibility, reach, and cost efficiency.
• Lead onboarding of new platforms and key contacts into Pharos's marketing stack.
• Build long-term relationships with platform owners, editors, hosts, and creators.

3. KOL, Contributor & Channel Management

• Manage existing KOL ambassadors, contributors, and external growth contacts.
• Maintain clear briefs, timelines, and expectations across all external channels.
• Ensure consistent messaging aligned with Pharos's vision and positioning.
• Actively manage relationship health, renewals, and long-term collaboration.

4. Campaign Execution & Performance Tracking

• Own execution of paid growth campaigns end-to-end: planning, briefing, launch, and reporting.
• Track performance across different channel types (KOLs, newsletters, podcasts, media).
• Measure effectiveness based on relevance, engagement quality, and downstream impact.
• Share regular performance reports and insights with the Marketing team.

5.  Market Insight & Narrative Control

• Stay informed on where attention and influence are shifting in Web3.
• Recommend new platforms or formats before they become saturated.
• Ensure all external messaging reflects Pharos's long-term Web3 vision, not short-term hype.
• Flag risks around low-quality exposure or misaligned platforms early.

Qualifications

• 4–8 years of experience in Web3 growth marketing, external marketing, or KOL management.
• Strong understanding of Web3 ecosystems, media landscape, and attention dynamics.
• Proven experience sourcing and managing paid growth channels (not limited to KOLs).
• Comfortable evaluating ROI, negotiating placements, and managing budgets.
• Highly organized with strong relationship and communication skills.
• Able to work independently and report clearly in a fast-moving environment.

Bonus

• Existing relationships with Web3 newsletters, podcasts, media platforms, or creator networks.
• Experience supporting Layer 1 / infrastructure projects.
• Experience running global or multi-region campaigns (APAC, US, EU).

Success Indicators

• Expansion and quality of Pharos's external growth channel portfolio.
• Strong performance and retention across paid distribution channels.
• Improved signal-to-noise ratio of Pharos's external presence.
• Clear visibility into ROI and performance of external marketing spend.
• Tangible contribution to awareness, credibility, and ecosystem growth.