Senior Content Writer

Job Description

We are looking for a Senior Content Writer/Marketer to lead our content initiatives. You will work closely with the head of the marketing team on content strategy, messaging, and execution. 

The ideal candidate will be a skilled communicator and an extraordinary writer who knows how to interpret technical and legal terms into plain English using our brand voice.

Key Responsibilities

• Lead authoring of new website pages, emails, case studies, opinion articles, white papers & other sales enablement content. Help shape and express stories of our work, and curate a portfolio of content that represents the range of our work, people, capabilities, and impact
• Co-ordinate with subject matter experts and other stakeholders to produce error-free, fact-checked copies that reflect the brand voice of the company.
• Create persona-driven content for different stages of the buying cycle.
• Drive engagement for our brand through social media and blog comments.
• Create quality and unique content that influences and inspires action.
• Produce ideas for new content and written materials that will support our entities.
• Work closely with Graphic Designer to ensure content is shared in an engaging and user-friendly manner.
• Ensure SEO best practices are consistently utilized and implemented.

Requirements

• A strong background in content writing with 5+ years’ experience, ideally for a B2B audience.
• Previous experience working within the IT/tech industry
• Good understanding of target persona's behavior, social media channels, and implementing this knowledge into content campaigns.
• Native-level English speaker with creative writing skills & impeccable grammar.
• Bachelor's degree or equivalent years of experience in Journalism, Marketing, Creative Writing, English, or related field preferred.
• Ability to establish potential for research/conduct research to support ideas.
• Ability to familiarize oneself with new themes, subjects and areas of business.
• Ability to create short or long-form copies to meet the needs of the company.