Lead - Marketing Operations

About Multiplier

About Role

Responsibilities

• Serve as the primary owner of HubSpot, shaping its architecture, governance, and optimization so it remains the unified system of record for marketing.

• Develop strong frameworks for lead capture, enrichment, scoring, routing, and nurturing to deliver timely, high-quality leads to sales.

• Own the full lead management ecosystem — from acquisition to conversion — ensuring the funnel runs efficiently and insights drive continuous improvement.

• Evaluate, implement, and manage marketing and AI tools, handling vendor relationships, budgets, and platform governance.

• Build scalable, AI-driven workflows using LLMs, OpenAI, and automation tools (Zapier, Make, etc)

• Connect and automate processes across the GTM tech stack to improve accuracy, personalization, and execution speed.

• Build and maintain measurement frameworks that track marketing effectiveness — including attribution models, funnel KPIs, and ROI.

• Create dashboards and monitoring systems to track automation performance, lead quality, and conversion trends within Salesforce, Hubspot and Tableau/Powerbi.

• Build framework for Audience Segmentation

• Work closely with Marketing Leadership, Sales Leadership and GTM Ops (salesops & Analytics) to ensure marketing operations directly enable predictable pipeline growth.

• Change Management & Governance: Establish marketing ops standards, champion adoption across teams, and maintain data and process hygiene for scalable growth.

Requirements

• Strong expertise working with HubSpot and Salesforce, including system setup, customization, and optimization.

• 6+ years of experience in marketing operations, marketing technology, or GTM ops roles.

• Demonstrated experience running end-to-end lead management programs — from data capture to routing and qualification.

• Hands-on experience with automation tools (Zapier, Make.com, etc.), Open AI, APIs Webhooks and workflow orchestration.

• Hands-on experience in Factors, 6sense or Demandbase - any intent platform. 

• Experience in B2B SaaS orgs

• Strong understanding of B2B funnels, lifecycle frameworks, and sales-marketing alignment.

What we’ll provide for you:

• Opportunities to make a significant impact on the business and shape our marketing strategies.

• Autonomy to drive projects and initiatives that contribute to our growth objectives.

• Collaboration with a dynamic, diverse, and passionate team of professionals.

• The chance to shape marketing operations strategy and processes in a fast-growing company.

• Career growth and development opportunities within a rapidly expanding organization.