Job Description
You are welcome to apply to ManoMano, regardless of your gender, religion, age, sexual orientation, ethnicity, or disability.
As part of a maternity leave replacement, ManoMano is seeking a Head of Brand & Customer Marketing.
The position will start in November 2026 and run until September 2027.Reporting directly to the CMO and a key member of the marketing team, you will manage a strategic European area, at the crossroads of branding, sales promotion and customer marketing (B2C & B2B).
Your mission: to help make ManoMano the European digital leader in DIY, gardening and home improvement, for both individuals and professionals.
The position is based in Paris 17th, with a European team of 20 people spread across 3 countries (France, Italy & Spain) and covering the following expertise: Brand & Studio, Commercial Animation & Merchandising, B2B & B2C Customer Marketing & App Marketing.
You will work closely with the Commerce, Tech and Data teams.
Your Challenges & Responsibilities
The role addresses a dual challenge: accelerating business growth by developing sales volume, the number of active customers and the margin generated per customer, and strengthening brand preference.
You are responsible for:
- Define and articulate B2C and B2B customer strategies, particularly for ManoManoPro;
- Leading the strategy and operational execution of sales promotion
- Strengthen brand awareness, consideration and preference;
- Ensuring a consistent vision between the brand, key sales events, and the experience offered to our customers on the ManoMano and ManoManoPro websites and apps
- Bring marketing decisions to the attention of the CMO, COO and CEO on your topics.
Develop the customer base and customer value
You will lead the customer marketing strategy with the goal of increasing our clients' business contribution. Your priorities include:
- develop the number of active customers, both on the new customer and repeat customer side;
- increase average basket size, purchase frequency and repeat purchases;
- increase the profit margin generated per customer;
You will be expected to be involved in monitoring and finalizing the 2026 budget, as well as building and consolidating the 2027 budget (balancing brand building, commercial activation, and customer generosity). You are comfortable with business objectives.
Orchestrating sales promotions, merchandising, and the ManoMano and ManoManoPro applications
You oversee the planning of key European commercial events, commercial activations (budget, impact, ROI) and the highlighting of priority products, services and universes on each web and app platform.
You monitor and highlight our clients' needs in relation to seasonality and business opportunities.
You work with the Tech and Data teams to improve the customer experience on the website and application.
Driving the creative strategy of B2C and B2B brands
You provide clear direction to the Brand & Studio division, ensuring a distinctive, consistent and effective expression across all European markets.
In particular, you will supervise: the brand platform (ManoMano and ManoManoPro) and its evolution, the creative strategy and its areas of expression, major brand and commercial campaigns, social media and influencer marketing, the consistency of the ManoMano identity across all points of contact, briefs and concepts, and the productions of the internal Studio.
You ensure that you preserve what makes ManoMano unique: an accessible, human, irreverent, playful and enthusiastic brand.
Develop the B2B marketing strategy
You are responsible for the B2B marketing strategy. To achieve this, you propose a specific marketing plan to acquire new professional clients and encourage their repeat purchases (events, brand campaigns, sales promotions, special offers, loyalty programs) in conjunction with the CRM and Ops teams.
Your Profile
You have 10 to 15 years of marketing experience, acquired within a pure player, a marketplace or a retailer strongly oriented towards e-commerce.
Ideally, you have:- already held a senior management or leadership position in Customer Marketing, Brand or Integrated Marketing;
- managed a large, multidisciplinary and international team;
- evolved in a digital and changing environment;
- a strong customer and business culture combined with an ability to link marketing investments to measurable results;
- a sensitivity to creativity, customer experience and brand consistency.
Fluency in English is essential, given the European dimension of the position and the distribution of teams between France, Italy and Spain.
About ManoMano
Founded in France in 2013, ManoMano is the leading online marketplace for DIY, home, and garden products . Co-founded by Christian Raisson and Philippe de Chanville, ManoMano brings together more than 5,000 merchants , offering the largest selection of DIY and gardening products online, with over 11 million items . The scale-up now employs 500 people and operates in six markets (France, Belgium, Spain, Italy, Germany, and the United Kingdom).
Driven by the prospect of improving their customers' living environments and convinced of the importance of the housing market for sustainable consumption habits, the ManoMano teams want to help write a new chapter in their industry, which is struggling to reform. ManoMano brings the power of its sector expertise, combined with data and digital capabilities in all their dimensions, to a highly technical world, offering our customers easy access to innovative advice, products, and services, 100% online.
The ambition of the Founders and especially the ManoMano team? To support this sectoral transformation with a strong culture of boldness, within an ingenious and lean organization that places people and teams at the heart of the company's development.
Apply now and join an exciting adventure!
You are welcome to apply to ManoMano, regardless of your gender, religion, age, sexual orientation, ethnicity, or disability.
