Social & Community Manager

We're looking for a Social & Community Manager who wants to strengthen Once Upon’s presence in social media and build a warm, engaged and growing community around our brand.

If you enjoy creating content, building relationships and staying on top of social media trends, this might be the role for you.

Our app has over 7.6 million downloads, and every day millions of memories are saved in photo books through Once Upon. We want our social channels to reflect the same warmth, creativity and sense of connection that our users experience in the product.

You will be part of our Brand team within the Marketing & Commercial area and work closely with colleagues across Brand, Growth, Lifecycle, Influencer Marketing, Partnerships, SEO, and Customer Care.

In this role, you will own our social channels from planning, content creation and publishing to community engagement and channel development. You'll work hands-on with content while staying close to our audience, continuously exploring new ways to create relevance, engagement and growth.

You have a strong interest in social media, audience behavior and emerging trends. You enjoy spotting opportunities, testing new ideas and understanding what captures people's attention. Most importantly, you're excited about turning those insights into content and conversations that strengthen our brand and community.

What you'll do

Create content

• Create, produce and publish content across our social channels, sometimes on your own, sometimes in collaboration with other co-workers within marketing, such as our Content Creator, Art Director and Copywriter.

• Produce photo and video content, including basic editing

• Write, proofread and adapt content for different audiences, channels and objectives

• Ensure content aligns with Once Upon’s tone of voice, visual identity and brand strategy

• Explore new formats, trends and creative ways to engage our audience

• Work with SEO-optimized captions and content

• Participate in content creation and feel comfortable appearing in front of the camera

Build our community

• Manage comments, messages and conversations across social platforms

• Build relationships and create meaningful engagement with our followers

• Ensure a warm, consistent and brand-aligned tone in all interactions

• Capture insights, questions and recurring themes from the community and share them internally

Support campaigns and partnerships

• Create content connected to campaigns, partnerships and influencer collaborations

• Contribute social media perspectives to campaigns and activations

• Collaborate with colleagues across the marketing team to ensure a consistent brand experience

Learn and improve

• Follow up on engagement, reach and content performance

• Identify opportunities for improvement and growth

• Stay on top of trends, platform developments and audience behavior

• Test new ideas and formats to strengthen our social presence

Your background

We believe you have experience working hands-on with social media, content creation and community management, and understand what it takes to build engagement and meaningful relationships in digital channels.

We think you might have:

• Education in communication, marketing or equivalent experience

• Experience working with social media, content creation and/or community management

• Experience creating content for platforms such as Instagram, TikTok, Pinterest or LinkedIn

• Experience with photography, video production and basic editing

• Strong writing skills in both Swedish and English

• A good understanding of brand communication, tone of voice and audience adaptation

• Experience using tools such as Canva, Figma, Adobe Creative Suite, Meta Business Suite or similar

It is an advantage if you have experience:

• Appearing in front of the camera in social media content

• Creating brand-building content

• Supporting influencer collaborations, campaigns or partnerships

• Working in-house within a marketing, communications or brand team

Who you are

You are creative, proactive and comfortable taking ownership of your work. You enjoy being close to both the content and the audience and have a natural ability to understand what feels relevant, engaging and true to a brand.

You are curious about how social platforms evolve and enjoy spotting opportunities, testing new ideas and exploring emerging formats. You have a strong interest in trends, audience behavior and what captures people's attention.

While you thrive in the creative parts of the role, you also understand the importance of structure, follow-through and the day-to-day tasks that help channels and communities run smoothly.

You also:

• Enjoy creating, testing and developing new ideas

• Build relationships easily and enjoy creating dialogue

• Are warm, communicative and attentive in your interactions with others

• Balance creativity with structure and execution

• Enjoy collaborating with others and contributing ideas

Working at Once Upon

Our app was created to help people save their favorite moments in an easy and fun way, a little at a time, making everyone’s memories shine. And that’s how we want our workplace to be too – life (and work) at Once Upon should definitely be filled with happiness.

We’re proud to be both a B Corp and a certified Great Place to Work®, recognitions that reflect our long-term commitment to sustainability, trust and a strong people-first culture.

We strive for a safe, caring environment that gives everyone space to be their whole self, all the time. Through innovation, co-creation, transparency and our collective knowledge, we aim to create value for both our users and our colleagues.

At Once Upon, we are committed to being a company that leads by example. This means doing the work to be inclusive and equitable across all aspects of our business.

Location

Our headquarters is located in Skellefteå, in the North of Sweden. We also have offices in Piteå, Umeå and Stockholm.

We are remote flexible, but we value the creativity and sense of community that comes from meeting colleagues in person. For this role, we are primarily looking for someone based in Skellefteå and able to work from our office on a regular basis.

Let's connect

Ready to help shape and grow Once Upon’s social presence?

Apply now and tell us what excites you most about this role. Please help us get to know you by submitting your resume or LinkedIn profile. You don’t need to send us a cover letter, but we'd love to hear a few lines about what you would bring to the role.

Applications in Swedish or English are equally welcome.

If you have any questions about the role or working at Once Upon, please contact Recruiting Manager Sofia Emthén at sofia.emthen@onceupon.se or Jenny Falk, People & Talent Management Partner, at jenny.falk@onceupon.se. As the application period falls during the summer vacation season, response times may be a little longer than usual.
We will review applications after the application deadline and expect to begin the interview process towards the end of August.

Note: Last day to apply is July 31.